This Data Storytelling course teaches participants how to effectively find and communicate insights in data, with a focus on context, design, communication, and automation. Class will include time for workshopping with your own data to make improvements and create more impactful data-driven narratives.
- Anyone who works with or uses data.
- Anyone who works with self-service data analysis tools.
- Anyone who needs to communicate data insights effectively.
- Anyone who uses data to influence business decisions or actions.
- Understand how to get the right context for any analysis
- Understand what kinds of analyses to do
- Understand common pitfalls of data visualization and storytelling
- Understand best practices of data visualization and storytelling
- Understand how to tell a story that actually drives action
- What keeps the CEO up at night
- Obtaining context and tying analyses back to key business metrics
- Common pitfalls of data visualization
- Best practices of data visualization
- Using the 5 types of analyses
- Trends and patterns over time
- Distributions of data
- Correlations between variables
- Geographical and spatial relationships
- Understanding story structure and how to create a data story
- Adding emotional impacts to drive action and change
All students should have prior experience working with data visualization and corporate reporting.
- Hands-on work shopping activities
- Bring your own data on day 2 to apply what you have learned
- Comprehensive manual with visualization examples
- Checklists to guide your storytelling journey
- Example below
The Narrative Checklist
Here’s a checklist (also included in the Appendix) on how to ensure your story is right.
- Have I clearly identified my audience?
- Do I know who the highest paid person in the room is? (Their needs always win)
- Have I gathered the right facts and data?
- Do I have a clear insight in mind that I want people to take away from this presentation?
- Have I posed a thought-provoking question, scenario that needs or needed fixing, or otherwise highlighted something that people need to care about?
- Have I shared something unusual or surprising?
- Have I added tension by using the rule of 3’s?
- Have I made it simple and easy to understand? Can they “grok” the message in 10 seconds or less?
- Have I crafted a creative or memorable metaphor?
- Have I used the right images to convey impact?
- Have I thought of anecdotes I can share that are relevant?